Product Placement como técnica publicitaria en videos musicales
Tutora: Hilayali Valera. Calificación: DISTINGUIDO
Salvato in:
| Pubblicazione: |
2013
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|---|---|
| Soggetti: | |
| Accesso online: | http://hdl.handle.net/10872/2352 |
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| _version_ | 1870622053972836352 |
|---|---|
| bitstream.checksum.fl_str_mv | 896e25d59ed216bca1fedd6b9436e795 8a4605be74aa9ea9d79846c1fba20a33 |
| bitstream.checksumAlgorithm.fl_str_mv | MD5 MD5 |
| bitstream.url.fl_str_mv | https://saber.ucv.ve/jspui/bitstream/10872/2352/1/TESIS%20FINAL%20COMPLETA.pdf https://saber.ucv.ve/jspui/bitstream/10872/2352/2/license.txt |
| dc.contributor.author.none.fl_str_mv | Aldazoro, Ricardo Dominguez, Jonathan |
| dc.creator.fl_str_mv | Aldazoro, Ricardo Dominguez, Jonathan |
| dc.date.accessioned.none.fl_str_mv | 2013-01-14T20:18:21Z |
| dc.date.available.none.fl_str_mv | 2013-01-14T20:18:21Z |
| dc.date.issued.none.fl_str_mv | 2013-01-14 |
| dc.identifier.uri.none.fl_str_mv | http://hdl.handle.net/10872/2352 |
| dc.language.iso.es_VE.fl_str_mv | es |
| dc.relation.ispartofseries.none.fl_str_mv | TESIS C12 A5; |
| dc.subject.es_VE.fl_str_mv | Video musical, product placement, focus group, publicidad, mercadeo. Product placement-publicidad-videograbaciones, Música-videograbaciones, Video interactivo, Publicidad comercial artistica. music video, product placement, focus group, advertising, marketing. Commercial advertising, Interactive video,Music - videograbaciones |
| dc.title.es_VE.fl_str_mv | Product Placement como técnica publicitaria en videos musicales |
| dc.type.es_VE.fl_str_mv | Thesis |
| description | Tutora: Hilayali Valera. Calificación: DISTINGUIDO |
| id | SABERUCV_dee93f144f3d9211b854948bbffb43e5 |
| language_invalid_str_mv | es |
| network_acronym_str | SABERUCV |
| network_name_str | Repositorio Institucional de la Universidad Central de Venezuela |
| oai_identifier_str | oai:saber.ucv.ve:10872/2352 |
| publishDate | 2013 |
| publishDateSort | 2013 |
| repository.mail.fl_str_mv | sfwrussians@gmail.com |
| repository.name.fl_str_mv | Saber UCV |
| repository_id_str | |
| spelling | Aldazoro, RicardoDominguez, Jonathan2013-01-14T20:18:21Z2013-01-14T20:18:21Z2013-01-14http://hdl.handle.net/10872/2352Tutora: Hilayali Valera. Calificación: DISTINGUIDOLa presente investigación se propuso presentar algunos aspectos de la técnica publicitaria del product placement empleada en una muestra de videos musicales, producidos en Estados Unidos entre los años 2008 y 2011. En este ejercicio investigativo de carácter exploratorio, se trabajó con una muestra intencional de expertos en las áreas de la publicidad, el mercadeo y la psicología, así como también con una muestra intencional de sujetos con los que se realizaron dos grupos focales. El Análisis de los resultados arrojados por las entrevistas y los grupos focales realizados resultaron interesantes para el logro de los objetivos propuestos y para sugerir la realización de investigaciones más robustas en su diseño para el futuro.This material refers about the marketing technique known as “Product placement” in Music Videos produced through 2008 and 2011 in USA. In this exploratory researching exercise, an intentional expert sample from the advertisement, psychology and marketing field was used so as two focal groups intentional sample. The result analysis given by interviews performed and focal groups were critical and highly interesting to achieve the target that was set and suggest the making of new broad scope designed research in a near future.esTESIS C12 A5;Video musical, product placement, focus group, publicidad, mercadeo. Product placement-publicidad-videograbaciones, Música-videograbaciones, Video interactivo, Publicidad comercial artistica.music video, product placement, focus group, advertising, marketing. Commercial advertising, Interactive video,Music - videograbacionesProduct Placement como técnica publicitaria en videos musicalesThesisORIGINALTESIS FINAL COMPLETA.pdfTESIS FINAL COMPLETA.pdfapplication/pdf469792https://saber.ucv.ve/jspui/bitstream/10872/2352/1/TESIS%20FINAL%20COMPLETA.pdf896e25d59ed216bca1fedd6b9436e795MD51LICENSElicense.txtlicense.txttext/plain; charset=utf-81748https://saber.ucv.ve/jspui/bitstream/10872/2352/2/license.txt8a4605be74aa9ea9d79846c1fba20a33MD5210872/2352oai:saber.ucv.ve:10872/23522017-06-15 15:45:59.66Saber UCVsfwrussians@gmail.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 |
| spellingShingle | Product Placement como técnica publicitaria en videos musicales Video musical, product placement, focus group, publicidad, mercadeo. Product placement-publicidad-videograbaciones, Música-videograbaciones, Video interactivo, Publicidad comercial artistica. music video, product placement, focus group, advertising, marketing. Commercial advertising, Interactive video,Music - videograbaciones |
| title | Product Placement como técnica publicitaria en videos musicales |
| title_full | Product Placement como técnica publicitaria en videos musicales |
| title_fullStr | Product Placement como técnica publicitaria en videos musicales |
| title_full_unstemmed | Product Placement como técnica publicitaria en videos musicales |
| title_short | Product Placement como técnica publicitaria en videos musicales |
| title_sort | Product Placement como técnica publicitaria en videos musicales |
| topic | Video musical, product placement, focus group, publicidad, mercadeo. Product placement-publicidad-videograbaciones, Música-videograbaciones, Video interactivo, Publicidad comercial artistica. music video, product placement, focus group, advertising, marketing. Commercial advertising, Interactive video,Music - videograbaciones |
| url | http://hdl.handle.net/10872/2352 |