Application of two projective techniques in the study of consumer perception of antiperspirant/deodorants

Este estudio tuvo como objetivo identificar los principales aspectos que influyen en la percepción de los consumidores sobre cuatro tipos de antitranspirantes/desodorantes (APD): crema, aerosol, roll-on y barra.

Bibliographic Details

Main Author:	Gámbaro, Adriana (author)
Other Authors:	Roascio, Antonella (author), Boinbaser, Lucía (author), Pérez, Suhey (author), Parente, Emma (author)
Language:	English
Published:	2018
Subjects:	Word association Consumers perceptions
Online Access:	https://doi.org/10.1111/joss.12478 https://saber.unimet.edu.ve/handle/20.500.14516/4122
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