Santini Bellorin, S. C. (2017). Factibilidad mercadotécnica para la selección de un jamón curado español (valencia) para el área metropolitana de Caracas
The following marketing study was carried out with the purpose of determining the marketing feasibility for the selection of a Spanish cured ham or Serrano ham as known in Venezuela (Valencia) for the Metropolitan Area of Caracas. For this purpose, a documentary research was carried out in which the...
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2017
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://hdl.handle.net/10872/18277 |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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| Тойм: | The following marketing study was carried out with the purpose of determining the marketing feasibility for the selection of a Spanish cured ham or Serrano ham as known in Venezuela (Valencia) for the Metropolitan Area of Caracas. For this purpose, a documentary research was carried out in which thetheoretical foundations of marketing, the ham and the methodology for the sensorial analysis of food were reviewed, as well as a field research, based on visits, surveys, interviews with experts and focus groups. Through the development of the research they are identified: the dryers of cured ham located in Valencia and Aragon, Spain, interested in exporting to Caracas, Venezuela; The samples of mountain hams whose organoleptic characteristics were evaluated sensorially in Caracas are selected; Determine the target audience to which the ham is intended; The legal aspects of the permisología in importation of the product are analyzed and; Sales targets and other guidelines for the introduction of ham into the market are established. |
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